I thought I was alone in my annoyance. Until last month when a colleague brought the issue up. In listening to calls and reading emails, we are hearing customers complain about being inundated with emails all to purchase more stuff from the organization. One customer said, “I found you once, I can find you again. Why are you bothering me?”
A blunder that so many marketers make is not asking customers to opt-in to email lists. Sure we can opt-out, but if we never opted-in in the first place, why should we have to waste our time?